Thierry BrunfautBackwards BrandingAmidst chaotic circumstances and an uncertain future, some founders and brand leaders are doing the exact opposite of everyone else. And…Nov 27, 2020Nov 27, 2020
Thierry BrunfautThe Branding VaccineAs it did with the world, the pandemic has plunged brands into a state of fear and anxiety. But what will “the day after” in branding look…May 1, 2020May 1, 2020
Thierry BrunfautThe Pinterest EffectLike a big fat cat sleeping next to the radiator all day, I’ve become a lazy designer. Comfortably staring at references on my computer…Dec 16, 20191Dec 16, 20191
Thierry BrunfautBlanding, or the Branding Paradox[An edited version of this article was published by FastCompany on Dec. 11th, 2018, under the title “The hottest branding trend of the…Dec 26, 20181Dec 26, 20181
Thierry BrunfautThe Lost Sense Of TouchAI, ads, chatbots, 4G and 4K, handheld and flat screen, images, and more images. The future will be dematerialized and the whole world at…Sep 24, 20181Sep 24, 20181
Thierry BrunfautWork less. Work better. How to design your perfect week.Admit it: you want to work less. And work smarter. You want to enjoy your free time, but you need to make good money. And of course you…Jul 25, 2018Jul 25, 2018
Thierry BrunfautIt’s Time to Rethink Your Communications DepartmentLast month, I was on stage at the world-renowned Communicating The Museum conference. Since the theme was ‘Are you ready to participate?’…Jun 27, 2018Jun 27, 2018
Thierry BrunfautSuccessful Brands Of The Future Care About People, Not BrandingI was in Hong Kong last week and chose the renowned RISE Conference 2017 to present my new talk “The future of branding is debranding”…Jul 19, 2017Jul 19, 2017