Thierry Brunfaut – Medium

Thierry Brunfaut

Backwards Branding

Amidst chaotic circumstances and an uncertain future, some founders and brand leaders are doing the exact opposite of everyone else. And…

Nov 27, 2020

Backwards Branding

Nov 27, 2020

The Branding Vaccine

As it did with the world, the pandemic has plunged brands into a state of fear and anxiety. But what will “the day after” in branding look…

May 1, 2020

The Branding Vaccine

May 1, 2020

The Pinterest Effect

Like a big fat cat sleeping next to the radiator all day, I’ve become a lazy designer. Comfortably staring at references on my computer…

Dec 16, 2019

The Pinterest Effect

Dec 16, 2019

What is branding?

Perhaps the real story, by Base Design.

Jun 26, 2019

What is branding?

Jun 26, 2019

Blanding, or the Branding Paradox

[An edited version of this article was published by FastCompany on Dec. 11th, 2018, under the title “The hottest branding trend of the…

Dec 26, 2018

Blanding, or the Branding Paradox

Dec 26, 2018

The Lost Sense Of Touch

AI, ads, chatbots, 4G and 4K, handheld and flat screen, images, and more images. The future will be dematerialized and the whole world at…

Sep 24, 2018

The Lost Sense Of Touch

Sep 24, 2018

Work less. Work better. How to design your perfect week.

Admit it: you want to work less. And work smarter. You want to enjoy your free time, but you need to make good money. And of course you…

Jul 25, 2018

Work less. Work better. How to design your perfect week.

Jul 25, 2018

It’s Time to Rethink Your Communications Department

Last month, I was on stage at the world-renowned Communicating The Museum conference. Since the theme was ‘Are you ready to participate?’…

Jun 27, 2018

It’s Time to Rethink Your Communications Department

Jun 27, 2018

Successful Brands Of The Future Care About People, Not Branding

I was in Hong Kong last week and chose the renowned RISE Conference 2017 to present my new talk “The future of branding is debranding”…

Jul 19, 2017

Successful Brands Of The Future Care About People, Not Branding

Jul 19, 2017

Thierry Brunfaut

Thierry Brunfaut

Head of Creation & Founding Partner @Base_design • Author of the #5MinutePosterSeries • http://instagram.com/thierrybrunfaut/

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